Phew! Just made it in this week, under the wire!
Which is actually kind of funny, ’cause that’s what this post is all about.
I was really hanging out for my weekend last week. It had been one stressful week; full of assignments, eating, sleeping, working, repeating.
But that weekend would be my savior. That weekend I was headed up to sunny Queensland for a fun girls weekend away with mates.
Friday was particularly stressful. I’d been scrambling to finish editing my assignment, clean the house, and pack, all in time to leave for my flight.
My ride arrived. Panic set in. I wasn’t ready.
Luckily, before too long I’d scraped together enough clothes for a weekend and off we went. On to the Citylink gridlock.
Now if you’re like me, there is nothing worse than sitting in traffic. It just feels like such a waste of time. I was kicking myself for not having gotten ready sooner.
Of course, a lane was closed through the tunnel. The speed limit was down to 60 and we were reading the electronic sign displays citing massive delays.
Oh great. No this is just what I needed #sarcasm
I thought I’d tested my stress threshold to the maximum that week. Turns out I had a whole other level.
I suppose I shouldn’t have expected much else on a Friday afternoon.
The traffic was so bad that at one point we thought we were going to miss the check-in.
But then, a stroke of genius hit.
Surely, in this digital day and age we should be able to check in with our phones?
I searched the App store desperately for a Jetstar App that would allow me to check in.
Nothing. Nada. Zilch.
Luckily the website online check-in worked – we got sent our boarding passes via SMS and suddenly felt a huge wave of relief fall over the car.
Our trip that day took over an hour to get to the airport; we had just enough time to get through security, grab a puzzle book and head for the gate.
The web check in was our savior, but something was still bugging me.
Why Jetstar, why do you not have a mobile app for this?
As I mention in my post about mobile marketing, nearly two-thirds of Aussie consumers have a smartphone.
Especially for a brand that is targeting younger, more price-sensitive and time-strapped consumers, surely an app to check in and store your booking information makes sense?
I’ve been having a debate about this with some friends, and so I figured I would put it to you guys to tell me what you think:
Personally I think that an app like this would be so convenient, and perfect for those quick trips where you’ve only got carry on
Let me know in the comments –
- Have you ever nearly missed the check-in?
- Do you think that more brands should be finding ways to give time-poor consumers alternative solutions?
- Why do you think that Jetstar hasn’t invented this app yet?
Until next time,