Okay, so it’s confession time. I’m a little bit addicted to YouTube.
And it’s through watching different YouTube channels online that I’ve discovered the magic of subscription boxes.
What are they? They’re like a monthly gift you give yourself (of samples).
I’ve watched many a YouTube video where vloggers review hauls from their various subscriptions.
I have to say, it made me a little jealous.
Most of the boxes I’ve seen opened have been for the US market.
BUT, one that I did stumble across in Australia is Bellabox, a beauty subscription box.
So how does it work exactly?
Being the ever curious woman that I am, I decided to pay the $15 and sign up for my first box.
And the other day… it arrived!
I love this idea. I mean, who doesn’t love the feeling of receiving a gift in the mail (even if it’s from yourself)?
It’s fun, it’s easy, it’s not expensive, and you can easily cancel it if you want.
Sampling has long been a savvy marketer’s strategy when introducing new products or encouraging trial, but never has the consumer had so much power over the targeting.
This is why more brands should be stepping their toes into the subscription box sample pool:
- It’s a great way to encourage trial for new products
- It’s targeting people who are engaged with the category (beauty in this case)
- It lets the products speak for themselves
Personally I think there’s big potential for subscription boxes in Australia. It is a great way for brands to get products into the hands of consumers who are more likely to be engaged with the brand.
My favourite product from the August box would have to be the Nivea Pure & Natural Moisturising Day Cream. I love the feeling of it (very soothing) and it leaves my skin so supple. I’ll definitely have to buy some more.
Looking forward to what next month’s box brings!
Let me know in the comments –
- Would you be interested in subscribing to a monthly sampling service?
- What kind of products would you be interested in trying out?
- Do you see any challenges with implementing this kind of subscription service in the Australian market?
Until next time,